Wednesday, March 3, 2010

'Have You Seen This?...." - Artiflax Ltd

Once a month I'll be doing a wee review of one my favourite creative people/businesses.  These are people that I've met along my own creative journey and whose products and philosophy I admire.  Some of them may even let me ask the hard questions!  Named 'Have You Seen This?..", check it out on the 1st Wednesday of each month!

And the lucky first cab off the rank is.... Artiflax Ltd  

When you look at the photos of creations by Artiflax Ltd it's easy to be mesmerised!  Gorgeous vibrant flax displays in the form of bouquets, sprays, brooches and kete in every shape and colour.

I first came across the lovely Sema of Artiflax via Facebook, and along with her gorgeous creations, I've been impressed and inspired by everything from the slick presentation of Artiflax's own website to her quick and friendly customer service and comments to her fans.  This I'm sure is the reason they had 66 weddings on the books for 2009!  And weddings is not all they do ... corporate displays, gifts, and all occasion bouquets.

I posed a few questions to Sema to get to know her better (and, in what I am learning is her unflappable and sunny manner, she sent her replies quickly despite other work priorities and my ambitious 'required by' date!!)...

1. What are your Influences and/or Philosophy?
I am influenced by New Zealands gorgeous country side, all its beautiful native plants and gorgeous sunsets and inviting beaches.

2. Favourite product and why?
It has to be Flax! it is so versatile and you can create so many wonderful and beautiful things from such a simple leaf. I love flax :)

3. Have you any other crafty sidelines/interests?
I'm a graphic designer, I paint and I am a mum to a beautiful 3 year old girl called Kiana. I also help my partner with his web design business.

4. Earliest Art/Craft memory? was when I was about 3, I decided that the new wall paper in the hallway needed to be more colourful so I decided to add my own touch :D mum laughed and said thankfully I'd only drawn on the one sheet so she took down my masterpiece and replaced it with a new sheet of wall paper.

5. What do you love most about what you do?
I love that the work I do is creative and love it even more when brides get their flowers and are so over the moon and in love with what I have created for them, but what I love most is that my daughter who is all of 3 has the drawing ability of a 6 year old, that makes me so proud of what I do and what I can pass on to her

Here are just a few of the amazing creations available from Artiflax Ltd...

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